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The Story of Upcycle4Better
Upcycle4Better is a transformative Community Movement that started back in 2021. We embrace a strategy of empowering the community from the ground up, facilitating leadership opportunities and advocating for changes with a real impact.
What started as a local project, quickly grew to encompass members throughout Malaysia. Together with our allies and partners, Upcycle4Better engages and mobilizes activists and leaders from all backgrounds and walks of life. Get in touch to learn more about our mission and join our cause today.
Why Are We Called Upcycle4Better
Recycling comprises three pathways to resource recovery and reuse: The pinnacle of recycling is upcycling.
Upcycling - to better value
Recycling - to retain value
Down cycling - to lower value
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All three pathways recycle materials to reuse resources, divert them from landfills and incineration, and have their part in resource recovery.
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Upcycle4better advocates for best practices in the three pathways for recycling for real action that changes behaviours to impact climate change - To promote awareness, circular economy and implementation of United Nations SGD GOALS.
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Upcycle4better is a supporter and partner organisation for recycling advocacy, collection, manufacturing, and sale of textiles.
Meet Our Team
Andrew Jackson
Head of Business Development and Marketing
With extensive marketing experience throughout South East Asia and the United Kingdom, Andrew Jackson immersed himself in Sustainable Fashion in 2020. His passion shined as his brand was awarded a UNESCO Sustainability in Fashion Award during Paris Fashion Week. He currently is the Head of Recruitment for Asia for Couture Fashion Week, New York.
Cameron Wilson
Project Sustainability Manager
With a long history working within the textile recycling industry, having successfully grown and expanded numerous resource recovery organisations both in Australia and SEA, Cameron understands the logistical issues that are unique to each business, location, and project. He brings a problem-solving mindset when challenges arise whilst tackling new and complex textile recovery programs.
Nurul Hughes
Sustainability Project Manager
Nurul has broad experience handling collection drives all around Malaysia and Singapore to reduce textile waste. Nurul empowers women’s voices by acting as a bridge between a community of home sewers with U4B. She believes this action will help educate the masses and spread the word about sustainability.
Sofea Areesha
Sustainability Project Manager &
Social Media Executive
A film and animation student with over 5 years of experience and passion in design and video management. She have always been drawn to storytelling through visuals, and love creating content that leaves a lasting impact. Being part of the Upcycle4Better initiative has really opened her eyes to the importance of textile recycling. It’s been a meaningful journey that not only enhanced own awareness of environmental issues but also motivated her to use her creative skills to help make a difference and protect our planet.
Aisyah Saironi
Sustainability Project Manager
With a five-year academic background in textile technology, Aisyah found a calling on the importance of minimizing her carbon footprint by keeping textiles out of landfills through one of her favourite subjects - Environmental Textile. Since then, she is aspiring to become part of the force in spreading such awareness by introducing many sustainable options for the renowned local fashion brand - dUCk.
Vikki Pascua
Media Developer
Vikki is a Social Media Marketing Assistant who is passionate about using digital media to connect people with products and services that can make a positive impact in the world. Recently, she became interested in the world of sustainable fashion after joining Upcycle4Better - a community organization that promotes the reuse and repurposing of clothing and accessories to reduce waste and promote environmental sustainability.
Siti Lily Baizura Binti Mohd Sahi
Fashion Designer
Siti is an original designer with 15 years of experience in fashion education design. She is involved in the footwear technology & accessories design industry. Siti dedicates her time to developing recycled & upcycled crafts for home sewers to generate income and enhance their skill in creating textile products.
Rista Magdalena
Sustainability Project Manager
Rista is a passionate advocate for climate change and sustainable practices in Malaysia's textile recycling industry. With strong communication skills and a wealth of experience, she actively engages students through the School Circularity Tour, raising awareness and inspiring action toward environmental responsibility. Committed to making a lasting impact, Rista aspires to be a leader in climate advocacy, working alongside a dedicated team that shares her vision for a more sustainable future.